HONDA
WHERE DIFFERENT TAKES YOU.
In the Honda Civic car category every car looks like a Golf . The Honda Civic however, looks very different. Honda wanted a campaign that spoke to this fact.
Initially a digital brief, this project began with an augmented reality app idea that would create a road from your words (prototype GIF in the below carousel). The app never came to be, but we did a create a pan-European campaign ‘Where Different Takes You’, a typographic ode to taking a different path.
OOH
The campaign was accompanied by print and OOH. A second burst and new end frame was then created to promote the limited edition Dynamic model.
