LACTOFREE
LACTOFREE
With so many milk alternatives out there, dairy drinkers are in decline. Therefore Lactofree wanted to be thought of not as milk (even though it is), but as a milk alternative, a lighter choice for people looking to ditch heavy dairy. ‘Feel Good Dairy’, a minuscule micro-step towards dairy alternatives. We did this by creating a smoothie serving suggestion and having less expected protagonist to drink it.
During this campaign Arla underwent a change of look and feel which I helped develop. Lactofree was the first piece of work to air from this.
OOH
We created a gridded design system featuring a custom typeface that could flex across all of Arla’s sub-brands. This block system was indicative of dairy’s rich nutritional value, and the part it plays in building a strong immune system.
