ADAPTS
BUD LIGHT.
Bud Light wanted us to adapt the phenomenally successful ‘Banquet’ spot from the US, creating a new edit, end frame and print campaign for the UK market. Dilly Dilly! had spread through American culture like wildfire, but would it do the same in the UK?
Frankly, we weren’t sure. And neither were the public at first. But then, months after the campaign I was hearing it in bars across the UK and saw it scribbled on bog wall in Majorca.
Mum and Dad were so proud.
THREE.
Three wanted me to adapt some existing work to promote the new season of Stranger Things and Narcos. This was a fun exercise in using clever editing, sound, and grade to make something that felt fresh from existing footage.
